Planning A New Website Or Blog For Your Business

One of the purpose of your website or blog is to generate traffic to your business. There is a simple equation to work out the return on investment (roi) of your website - Traffic x Conversion = Sales.

To generate more sales from your business with your website/blog you need to increase the number of visitors to the site and increase your conversion rate once they are there.

How to boost your website traffic:

• segment your website to attract your target markets.
• complete keyword research to establish what information they are searching for.
• ensure your website/blog is search engine optimised.
• perform search engine optimisation activities.
• write and publish articles online to attract more traffic.
• integrate your site with your social media activities.
• update your website/blog very often - keep the content fresh, interesting and relevant.
• integrate your email marketing activities with you website to increase your visitors/traffic.

How to increase your conversion rates:

• optimise your customer proposition to build more trust.
• structure your site around your target market's requirements.
• make the user experience intuitive and easy to find relevant content.
• keep your website/blog content up to date.
• integrate email marketing and social media marketing activities to increase conversions.

If you need help with your website/blog's traffic generation capabilities, then call an expert.

For More Business Information, Read:
 Common Problems in Your Business.
Strategies of Making Money Online.
Marketing Products and Services.