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Wednesday, 21 November 2012

Planning A New Website Or Blog For Your Business

One of the purpose of your website or blog is to generate traffic to your business. There is a simple equation to work out the return on investment (roi) of your website - Traffic x Conversion = Sales.

To generate more sales from your business with your website/blog you need to increase the number of visitors to the site and increase your conversion rate once they are there.

How to boost your website traffic:
  • segment your website to attract your target markets.
  • complete keyword research to establish what information they are searching for.
  • ensure your website/blog is search engine optimised.
  • perform search engine optimisation activities.
  • write and publish articles online to attract more traffic.
  • integrate your site with your social media activities.
  • update your website/blog very often - keep the content fresh, interesting and relevant.
  • integrate your email marketing activities with you website to increase your visitors/traffic.
How to increase your conversion rates:
  • optimise your customer proposition to build more trust.
  • structure your site around your target market's requirements.
  • make the user experience intuitive and easy to find relevant content.
  • keep your website/blog content up to date.
  • integrate email marketing and social media marketing activities to increase conversions.
If you need help with your website/blog's traffic generation capabilities, then call an expert.

For More Business Information, Read:
 Common Problems in Your Business.
Strategies of Making Money Online.
Marketing Products and Services.

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